Crackle PR, Siege Media, uSERP and Definition lead ten digital PR and tech PR agencies for SaaS, checked on their own sites for AI answer work, results and price.
The best digital PR agencies for SaaS in 2026 are Crackle PR for PR measured in AI answers, Siege Media for data stories at scale, uSERP for one research-led campaign, and Definition for PR, SEO and AI under one roof. They work to earn coverage in the articles that ChatGPT, Perplexity and Google's AI Overviews cite. None can promise you a mention.
We checked ten agencies that do digital PR or tech PR for SaaS on their own sites on 1 November 2026. Each entry links to the page we read. Rank Monthly, which is not an agency, has its own section at the end.
When a buyer asks an assistant for the best tool in your category, the answer mostly quotes pages you don't own. In a study of 5.1 million AI responses for 50 B2B brands by Foundation and AirOps, 2.24% of AI citations on category questions went to the brand's own pages. In Prefer's July 2026 study, 40% of the sources AI assistants cited for buyer questions were independent lists.
40%
of the sources AI assistants cited for buyer questions were independent lists. Vendors' own sites got 34%, review sites 3%.
That is the job of digital PR: getting your brand into news articles, trade press, data roundups and best-of lists. Each brand mention is a page an assistant can find and cite. Hard Numbers reports that 61% of the content ChatGPT cited on the reputations of the 100 most valuable brands came from earned media (its November 2024 report). Treble's buyer survey of 300 senior B2B buyers (Censuswide, fieldwork December 2025) found 47% of buyers now start vendor research with AI tools. Both are agencies that sell PR, so read their numbers with that in mind.
How did we rank these digital PR agencies?
We scored each agency on five things a SaaS team needs, in this order of weight:
SaaS or B2B software focus: named as a market, with named software clients.
Work on AI answers: a stated method, which assistants it checks and how it measures. Saying "AI visibility" without a method scores low.
Named results on its own site, with numbers. We report them as the agency states them.
Public price: can you see what you will pay before a sales call?
Fit: stage, region and other services.
We did not hire these agencies or check their results. AI answers change from run to run, so no agency controls them. For agencies focused only on AI answers, see our GEO agencies list.
Which digital PR agencies are best for SaaS?
The best digital PR and tech PR agencies for SaaS (checked 1 November 2026)
1
1. Crackle PR
Best for: B2B SaaS teams that want PR measured in AI answers
Crackle PR is a senior-led B2B tech PR agency that builds GEO into every engagement instead of selling it apart. It tests 20 to 50 category questions in the assistants, then pitches the outlets they cite. It is one of only three agencies here with a public price: from $12,000 a month, six months minimum.
Good
Public price: from $12,000 a month
Citation rate on a fixed question set, against a day-14 baseline
Names ChatGPT, Perplexity, Claude and AI Overviews
Seven named case studies, such as ON24 and Talkwalker
Best for: SaaS brands that want data stories and links at scale
Siege Media calls itself a full-service GEO agency, and digital PR is one of its main services. Its team pitches data-driven stories to news media. SaaS logos on its site include Zendesk, Zapier, Asana and HubSpot. It says it does not buy links or mentions and does not guarantee a number of mentions.
Good
Price range stated: around $12,000 to $15,000 a month with content
Named SaaS results, such as Zendesk and Zapier
Says it does not buy links or mentions
Watch out
Lower retainer only if you write content in-house
Results are traffic value and links, as it reports them
Best for: SaaS teams that want one research-led PR campaign
uSERP is a link building and digital PR agency from Denver, founded in 2019, that says it works most in B2B and SaaS. A digital PR campaign is an original study, a designed report on its site, distribution to journalists, newsletters and creators, and a day-90 report that includes AI citations. Campaigns cost $15,000 to $100,000+ once.
Good
Public price: $15,000 to $100,000+ per campaign
Day-90 report covers links, mentions and AI citations
Many named SaaS clients, such as Remote and Hightouch
Treats AI citations as a signal, not a promise
Watch out
Guaranteed links add $10,000 to $50,000+
Contract length for PR not stated on its PR page
Most named results mix PR with SEO and link building
Best for: UK and European SaaS firms wanting PR, SEO and AI in one
Definition calls itself an award-winning SaaS PR agency, based in the UK, with partners across Europe and North America. It sells B2B PR, B2B SEO and an AI visibility service under one roof, and says it calls GEO "AI visibility". Named SaaS clients include Xero, Bullhorn and Clio.
PANBlast is tech PR for B2B SaaS and AI-native companies, run as a wholly owned division of PAN. It says it gets 4,000+ media hits a year. Its services page lists AI and LLM visibility audits for ChatGPT, Perplexity and AI Overviews, but does not describe the method.
Good
B2B SaaS named as its main market
4,000+ media hits a year, per its site
AI visibility audits and reporting listed as a service
Best for: Venture-backed B2B tech heading to an exit
Treble is a PR agency for B2B venture-backed startups and VC firms, with offices in Austin, Los Angeles, San Francisco and Chicago. It counts 34 portfolio exits since 2013. Its own buyer survey links AI research to earned media. It does not list a GEO service.
Best for: Tech brands that want an AI audit next to PR
Bospar is a tech PR firm founded in 2015 by Chris Boehlke and Curtis Sparrer, with offices in five US cities. In September 2025 it launched Audit*E, a tool that checks how a company is shown in Claude, ChatGPT, Gemini, Grok, Meta AI, Mistral and DeepSeek.
Good
Own AI audit tool, Audit*E
Seven named AI platforms
Software and developer tools is a named domain
Watch out
No public price, for PR or Audit*E
Audit*E offered to clients first; a subscription version comes later, per its release
Best for: B2B tech firms that want PR plus demand gen
Walker Sands is a B2B integrated marketing and PR agency, founded in 2001, with offices in Chicago, Boston, Seattle and San Francisco. PR sits next to strategy, creative, content, paid media, RevOps and SEO plus GEO. It suits teams that want PR and pipeline work from one agency.
Best for: UK tech firms that want earned media aimed at AI
Hard Numbers is a London marketing and communications consultancy for technology, professional services and data businesses. Its GEO service audits how you appear in ChatGPT, Gemini, AI Overviews, Copilot, Perplexity and Claude with a prompt library, then targets the third-party sources those assistants rely on.
Best for: Post-Series A B2B tech with long sales cycles
Zen Media works only with B2B companies and runs a five-stage B2B tech PR program, from landscape to measurement. It is for complex products and companies post-Series A. It reports 170+ media placements in 90 days for Dwolla.
Read on each agency's own site on 1 November 2026. Prices and services change; check the linked page before you buy.
What is the difference between digital PR and tech PR?
Digital PR grew out of SEO. The agency pitches a story, often a data study, to online media to earn coverage and backlinks. Siege Media and uSERP work this way.
Tech PR is media relations for technology companies: launches, funding news, interviews, analysts and awards. Treble, Bospar, PANBlast and Zen Media work this way. Crackle PR, Definition and Hard Numbers mix both and add work on AI answers.
For AI answers, what matters is whether the coverage lands on pages the assistants already cite for your category.
What does a digital PR agency for SaaS cost?
Three of the ten publish a price (checked 1 November 2026). Crackle PR starts at $12,000 a month with a six-month minimum. Siege Media says its services start around $12,000 to $15,000 a month when content and promotion are both included. uSERP prices a campaign at $15,000 to $100,000+ once. The other seven share prices on request.
So at the agencies that publish a price, a retainer starts at about $12,000 a month, or about $72,000 over Crackle PR's six-month minimum. A single uSERP campaign starts at $15,000. For what GEO work costs in general, see what GEO costs.
How do you pick a digital PR agency for SaaS?
List the pages AI cites for your category. Ask the assistants your buyers' questions and note the sources, or use a tracker.
Ask each agency which of those outlets it has placed clients in during the last year, with links.
Ask how it measures AI answers: which assistants, which questions, how often, and against what baseline.
Ask for named SaaS results with dates, and how much of each result came from PR alone.
Ask for the price, the minimum term and what happens after it.
When is a PR agency not the answer?
A PR retainer makes sense when you have news, data or experts worth quoting, and the budget for six months or more. Before that, the free route works: publish original research on your own site, pitch the journalists who cover your category yourself, and ask the editors of ranking listicles to review your product.
If AI cites mostly "best X" articles in your category, a PR agency may be the slow road. Our guide to listicle placements explains how getting into those lists works, and LLM SEO covers the full picture.
Not an agency: placements in the lists AI quotes
Rank Monthly is a different kind of product, so it is not in the ranking above. We make it. It books businesses into the listicles, newsletters and LinkedIn creator posts that buyers read and AI assistants quote, and keeps them there. A PR agency earns coverage it can't control; Rank Monthly books a known spot: in a list article that already ranks, or in a new sponsored post.
A different approach: booked spots, not earned coverage
1
1. Rank Monthly
Best for: Getting into the list articles AI already cites
You add your website, Rank Monthly reads what you sell, scans competitors and finds the searches you want to show up for, and you set a budget. It books you into list articles that already rank, new sponsored articles and LinkedIn posts. One ledger shows every placement, page visit, click and AI mention, month by month, with what was paid. It does not promise rankings or AI mentions: Google and the assistants decide.
Good
Books known spots on pages that already rank
Pay monthly only while the spot is live, or once for a new post
Payment held until the placement is verified live
Publisher numbers come from connected Search Console and Analytics
What does a digital PR agency do for a SaaS company?
A digital PR agency earns coverage for a SaaS company in online media: news sites, trade press, data roundups and list articles. The result is mentions and links on pages that buyers read and that AI assistants such as ChatGPT and Perplexity can cite.
What is the difference between a digital PR agency and a tech PR agency?
A digital PR agency grew out of SEO and counts success in links and online mentions, often from data studies. A tech PR agency does classic media relations for technology companies: launches, funding news, interviews, analysts and awards. Several agencies now do both.
How much does a SaaS PR agency cost?
Of the ten agencies we checked on 1 November 2026, three publish a price. Crackle PR starts at $12,000 a month with a six-month minimum. Siege Media starts around $12,000 to $15,000 a month with content. uSERP charges $15,000 to $100,000+ per campaign. The other seven share prices on request.
Can a PR agency get my SaaS mentioned in ChatGPT?
No agency can promise it. ChatGPT, Perplexity and Google's AI Overviews decide what they cite, and answers change from run to run. A PR agency can earn coverage on the pages assistants already cite. Ask how it measures the result: which assistants, which questions and how often.
Do I need a PR agency to show up in AI answers?
Not always. You can publish original research, pitch journalists yourself and ask editors of ranking list articles to review your product. A PR agency helps when you have news or data worth covering and the budget: about $12,000 a month at the agencies here that publish a retainer price, or $15,000 and up for one uSERP campaign.
Omniscient Digital and Grow and Convert lead on named AI search results and a public price. Ten B2B SaaS content agencies, checked on their own sites on 1 November 2026.
Powered by Search and TripleDart for paid plus AI search, Kalungi for a full outsourced team, Refine Labs and Directive for scale. Ten agencies checked on their own sites on 1 November 2026.
Kalungi to hand over all of marketing, TripleDart for SEO, AI and paid in one team, Gripped for a public price. Ten SaaS agencies checked on their own sites.