How does the calculator estimate what a list spot is worth?

It multiplies the clicks the position gets by what a click is worth to the brand, then adjusts for buyer intent, AI citations and exclusivity. The page's monthly clicks come from Google Search Console. The position's share of outbound clicks is an assumption you can edit.

Where do the click shares by position come from?

They are example values, not a measured curve. Replace them with the split of outbound clicks across the entries in your own list from your analytics. If you have no such data, write down the shares you assume.

Are these Rank Monthly's prices?

No. These are not Rank Monthly's prices. The estimate comes only from the numbers you enter and the example values shown, so it is a starting point for your own price, not a quote.

When should I use CPM mode instead of value per click?

Use CPM if you sell or compare by views, as with ads or newsletter sponsorships. The calculator then counts the views the position gets (the page's clicks times the share that see the position) and prices every 1,000 of them. Use value per click if the brand pays for traffic it receives.

Does my data leave my browser?

No. The calculation runs in your browser. Nothing you type is sent or stored, and the page sets no cookies.

Listicle spot value calculator

1. The pageClicks to the page a monthGoogle Search Console, Performance, filtered to the page. Use the average of the last 3 months.Share of clicks that leave for a tool (%)From your analytics' outbound link clicks. The 25 here is an example.

2. The positionPosition being priced

Share of outbound clicks by position (%)Share of views by position (%)

Example values, not measured data and not from a public source. Replace them with the split in your own list.

3. What a click or a view is worth

Value per click CPM, per 1,000 views

Low ($ per click$ per 1,000 views)High ($ per click$ per 1,000 views)

Your own judgment of what the brand gets from it. Example values only.

4. Adjustments (multipliers, 1 means none)

Buyer intentBelow 1 for readers who are only learning, above 1 for readers comparing tools.AI citationsAbove 1 if assistants cite the page. The 1.15 is an example.ExclusivityAbove 1 if the brand is the only paid tool in its category.

Estimated value of this spot

$518 to $863 a month

2,000 clicks × 25% leave for a tool × 30% for position #1 = 150 outbound clicks
150 × $3 to $5 per click = $450 to $750 a month
× 1 intent × 1.15 AI citations × 1 exclusivity = $518 to $863 a month

Estimate from your inputs. These are not Rank Monthly's prices.

The formula

With value per click:

clicks to the page × share that leave for a tool × share for the position × value per click × buyer intent × AI citations × exclusivity

With CPM:

clicks to the page × share of views for the position ÷ 1,000 × CPM × buyer intent × AI citations × exclusivity

The range comes from running the formula once with your low value and once with your high value.

Worked example

Example only. The numbers are invented to show the method: a page with 2,000 clicks a month, position #1,$3 to $5 per click and an AI citation multiplier of 1.15. They are not real data, not a benchmark, and not Rank Monthly's prices.

2,000 clicks × 25% leave for a tool × 30% for position #1 = 150 outbound clicks
150 × $3 to $5 per click = $450 to $750 a month
× 1 intent × 1.15 AI citations × 1 exclusivity = $518 to $863 a month

Example result: $518 to $863 a month. These are not Rank Monthly's prices.

The method

Take the page's monthly clicks from Search Console, as an average of the last 3 months.
Estimate the share of those clicks that leave for a tool, and the share each position gets.
Set a low and a high value per click, or a CPM, for the brand's buyer.
Adjust with multipliers for buyer intent, AI citations and exclusivity, and write down each assumption.
Compare the result with public rate cards before you quote it. It is an estimate of value, not a price list.

The basis of every estimate is the numbers you enter and the labeled example values. Nothing is read from other sites or from Rank Monthly.

Price the spot with the full method

The step-by-step method behind this calculator, and the public prices to check your estimate against.

Article
How much to charge for a spot in your list article (a step-by-step method)
Price a list spot from its real clicks: monthly clicks to the page, the share that goes to that position and a value per click, adjusted for buyer intent, AI citations and exclusivity.
Research
Listicle placement prices: what 30 sellers charge in 2026 (index)
One listicle placement paid once has a median published price of $250 (18 rate cards, $110 to $1,499). Directories rent list spots for a median $99 a month. 9 of 30 sellers say paid spots are labeled.

Questions about the calculator

How does the calculator estimate what a list spot is worth?: It multiplies the clicks the position gets by what a click is worth to the brand, then adjusts for buyer intent, AI citations and exclusivity. The page's monthly clicks come from Google Search Console. The position's share of outbound clicks is an assumption you can edit.
Where do the click shares by position come from?: They are example values, not a measured curve. Replace them with the split of outbound clicks across the entries in your own list from your analytics. If you have no such data, write down the shares you assume.
Are these Rank Monthly's prices?: No. These are not Rank Monthly's prices. The estimate comes only from the numbers you enter and the example values shown, so it is a starting point for your own price, not a quote.
When should I use CPM mode instead of value per click?: Use CPM if you sell or compare by views, as with ads or newsletter sponsorships. The calculator then counts the views the position gets (the page's clicks times the share that see the position) and prices every 1,000 of them. Use value per click if the brand pays for traffic it receives.
Does my data leave my browser?: No. The calculation runs in your browser. Nothing you type is sent or stored, and the page sets no cookies.