Media kit and rate card template for blogs, newsletters and LinkedIn creators
A media kit is one page with six parts: who you are, who reads you, dated numbers, what you offer, rates and how to book. Copy the free template here, no email needed.
A media kit is a one-page document that tells a brand who your audience is, how big it is and what you sell. A good one has six parts: who you are, who reads you, your numbers with dates, what you offer, your rates (or "on request") and how to book. Copy the template below and fill it in.
It works for a blog, a newsletter or a LinkedIn profile. There is no download and no email gate: everything is on this page. Below you also get a short version for each channel, a rate card with example figures, what B2B sponsors check and how to show your numbers honestly. It is part of our guide to earning every month from your list articles.
What should a media kit include?
Brands read a media kit to answer three questions fast. Are these my buyers? Are the numbers real? What can I book, and what does it cost? Every section below answers one of them. Keep it to one page. Put a date on it.
Media kit template (copy and fill in)
Copy the headings and bullets into a document. Replace everything in square brackets. Delete what doesn't apply.
1. About
Name: [site, newsletter or your name]
What it is, in one sentence: [for example "Weekly reviews of payroll software for agencies"]
Since: [year you started]
Who runs it: [your name, role and one line on why you know the topic]
Link: [URL]
2. Audience
Who reads it: [job titles, seniority]
Companies: [company size and industry]
Countries: [top 3 with a share each]
How you know: [reader survey of N people in month year, sign-up form fields, LinkedIn audience analytics]
3. Numbers (with dates and source)
Blog: [monthly clicks from Google Search Console, 3-month average, date range]; [monthly visitors from Google Analytics, same range]
Newsletter: [subscribers on date]; [average unique opens per issue, last 3 months]; [average clicks per issue]
LinkedIn: [followers on date]; [average impressions per post, last 90 days]; [top follower job titles]
Source line: "Numbers from [tool], [date range], screenshots on request."
4. What you can book
[Format 1]: [what it is, position, length, link type]
[Format 2]: [same]
What the brand provides: [copy, logo, link, deadline]
What you never do: [for example "No paid reviews without a label", "I write the final text"]
5. Rates
[Format]: [price] [a month, per send, per post or once]
Packages: [for example 3 issues or 3 months]
Or: "Rates on request" if you prefer to quote each brand
6. Disclosure and booking
How paid content is labeled: [for example "Sponsored" above the ad, rel="sponsored" on paid links, LinkedIn's Brand partnership label]
Lead time: [days from booking to publishing]
After it runs: [what you report and when]
Contact: [email]
Last updated: [date]
Short versions for a blog, a newsletter and a LinkedIn creator
Each channel has different numbers brands trust. Use the full template above, but lead with the lines below.
Blog media kit
Topic and the list articles you sell spots in, with their URLs
Monthly clicks from Search Console per article (3-month average) and the main search each one ranks for
Which positions are open in each list, and how you decide the order
Link labeling: "Sponsored" tag and rel="sponsored" on paid links
Whether AI assistants cite the article: a dated screenshot, if you have one
Newsletter media kit
Send day, frequency and subscriber count on a date
Average unique opens and clicks per issue, last 3 months, from your email tool
Reader job titles and company size, and how you know
Slots: primary, secondary, dedicated send, with word counts
A rate card lists each format and its price. The figures below are an EXAMPLE to show the layout. They are made up. They are not market rates and not Rank Monthly prices. Replace them with your own.
EXAMPLE rate card (made-up figures, replace with your own)
Format
What the brand gets
EXAMPLE price
Billing
Blog: spot in a list article, position #1
A written entry and link in a ranking "best X" article
EXAMPLE: $600 a month
Monthly, while the spot is live
Blog: spot in a list article, position #4 or lower
Same, lower in the list
EXAMPLE: $250 a month
Monthly, while the spot is live
Blog: new sponsored article
One new article about the brand's topic, labeled
EXAMPLE: $900 once
Once
Newsletter: primary sponsor
First ad in one issue, 80 words, logo and link
EXAMPLE: $400 per send
Per send
Newsletter: classified
Two lines and a link lower in the issue
EXAMPLE: $120 per send
Per send
LinkedIn: sponsored post
One post in your words with the Brand partnership label
EXAMPLE: $700 per post
Per post
Package
3 newsletter sends or 3 months of a blog spot
EXAMPLE: 10% off the total
Paid as agreed
EXAMPLE figures, invented to show the layout. Not real data, not market rates and not Rank Monthly prices.
How do you set your real prices?
Start from what you can measure. For a blog spot, price from the clicks the article sends; our step-by-step pricing method walks through it. For a newsletter, a common model is CPM, a price per 1,000 opens. The beehiiv Ad Network explains it on its own page: CPM pays on unique opens per send, CPC pays on verified unique clicks, and the advertiser picks the model.
Few publishers post their rates. For list spots, our listicle placement price index collects the public ones (as of 31 October 2026). Two examples from it: GoodFirms lists positions on its US software development category page from $1,200 a month (#1) to $300 a month (#15), and Rhino Rank charges brands $135 to $450 per placement, tiered by the host site's authority (checked 1 November 2026). Rhino Rank does the outreach to publishers, and its page does not say how much of that price reaches the site owner.
What do B2B sponsors look for in a media kit?
Fit: readers with the job titles they sell to. A small list of finance leads is worth more to a finance tool than a large general one.
Proof: numbers from a tool, with a date range, not typed by hand.
Intent: for a blog, articles people read while choosing a product, such as "best X software" list articles.
Clear formats: what they get, where it sits, how long it stays.
Labels and links: how paid content is marked, so the deal doesn't create a risk for them.
Reporting: what you send after the spot runs.
Easy booking: one contact, lead time, available dates.
Brands trust numbers they can check. The rule: say which tool the number comes from, give the date range and offer a screenshot.
Use connected data, not memory. Blog clicks come from Google Search Console. Its Performance report counts clicks as the times a user clicked your site from Google Search results. Its default view covers the past three months, which is a fair range to quote.
Quote averages, not your best month. Write "2,140 clicks a month, average of August to October 2026", not "up to 5,000".
Use LinkedIn's own analytics. Audience analytics shows your followers' top job titles, seniority, company size, industry and location. LinkedIn says these numbers are estimates. Post analytics keeps demographic breakdowns for 180 days, so take screenshots for your kit.
Date every number and refresh the kit every quarter.
Never round up subscribers, mix in old numbers or add followers from other platforms without saying so.
How do you disclose sponsored content?
Your media kit should say how you label paid content, because sponsors check. The basics, summarized from public guidance:
Newsletters: the FTC's native advertising guide names email as a place native ads appear. It lists "Ad", "Advertisement", "Paid Advertisement" and "Sponsored Advertising Content" as terms people likely understand, and says to put the label in front of or above the ad's headline.
LinkedIn: LinkedIn's help page says content shared in exchange for value must be labeled. You switch on the Brand partnership toggle when you write the post. It works only on Public posts.
Everywhere: the FTC's Disclosures 101 for influencers says to disclose any financial, employment, personal or family relationship with a brand, with the message itself. It says not to rely only on a platform's disclosure tool, and that a disclosure only on a profile page is likely to be missed.
This is a summary of public guidance, not legal advice. Rules differ by country.
Where does Rank Monthly fit?
Rank Monthly books businesses into the listicles, newsletters and LinkedIn creator posts that buyers read and AI assistants quote, and keeps them there. On Rank Monthly for publishers, you connect Search Console, Analytics and WordPress, so every number brands see is measured, never typed in. Brands on Rank Monthly see those measured numbers instead of a numbers section you fill in by hand.
Placements today are positions in existing list articles, new sponsored articles and LinkedIn posts. Newsletter placements follow. Payment is held until the placement is verified live, and you are paid monthly for the spots you hold. The sponsored label and rel="sponsored" are on by default, and you decide whether to keep them. Rank Monthly's pricing is on request. It is not a fit if your site runs on a shared subdomain such as yourname.medium.com, or if you don't want to connect Google data. Then your own media kit is the way to go.
A media kit is a short document, usually one page, that tells brands who your audience is, how big it is, what you sell and how to book. Blogs, newsletters and LinkedIn creators use it to win sponsors.
What is the difference between a media kit and a rate card?
A media kit describes your audience, numbers and formats. A rate card lists each format with its price and billing (a month, per send, per post or once). Many publishers put the rate card on the last page of the media kit, or write "rates on request".
Should I put prices in my media kit?
Either works. Prices save time with small sponsors who want to book fast. "Rates on request" lets you quote each brand based on what it wants. If you list prices, date them and review them every quarter.
How do I prove my audience numbers to a sponsor?
Name the tool each number comes from, give the date range and offer screenshots: Google Search Console for blog clicks, your email tool for opens and clicks, LinkedIn analytics for followers and impressions. Use 3-month averages, not your best month. Show clicks next to opens, because Apple Mail Privacy Protection hides when readers open an email.
Do I need to label sponsored posts and links?
Google asks you to mark paid links with rel="sponsored" (nofollow is still acceptable). In the US, the FTC expects a clear label such as "Ad" or "Sponsored" next to the content itself, not only on a profile page. LinkedIn asks for its Brand partnership label on paid posts. Rules differ by country.
10 live list articles from Zapier, TechRadar, CNET, Buffer and others, with what each does well: answer first, a stated test method, best-for labels, update dates and disclosure.
Price a list spot from its real clicks: monthly clicks to the page, the share that goes to that position and a value per click, adjusted for buyer intent, AI citations and exclusivity.
Pick one or two ad formats, price them by CPM or a flat fee, put your numbers in a one-page media kit, pitch brands your readers already use, and label every ad clearly.