Publishers
How much to charge for a spot in your list article (a step-by-step method)
Price a list spot from its real clicks: monthly clicks to the page, the share that goes to that position and a value per click, adjusted for buyer intent, AI citations and exclusivity.
How to sell newsletter sponsorships to B2B brands
Pick one or two ad formats, price them by CPM or a flat fee, put your numbers in a one-page media kit, pitch brands your readers already use, and label every ad clearly.